OptionsHouse Receives Four Star Rating in the 2008 Barron's Online Broker Survey
Four Star Rating Based on Overall Performance
OptionsHouse excelled in the following categories:
- Usability
- Trade Experience
- Costs
- Customer Service & Access
- Portfolio Analysis & Reports
CHICAGO, March 17, 2008 — OptionsHouse, Inc. ("OptionsHouse"), an online retail and institutional brokerage firm, earned a four star rating in today's 13th Annual Barron's Online Broker Survey, which measures overall brokerage performance. Among the 23 firms that were ranked, OptionsHouse was the highest ranked firm for "usability," and was among the best performers in a number of other categories including: "trade experience"; "cost"; "portfolio analysis & reports"; and "customer service & access".
"We are thrilled the definitive industry survey by Barron's recognizes our steadfast efforts to provide our customers with the best possible investing and trading experience," OptionsHouse Chief Executive Officer, John Hass said. "To rank so highly in such a prestigious list of brokerages demonstrates the excellence and value we deliver to retail options and stock investors.
"OptionsHouse is particularly proud of being recognized as the industry leader in terms of our site's ease of use and design ('usability')," Hass said. "Since our inception, our goal has been to offer a user-friendly, intuitive platform.
"Our customers have been drawn to our technology because of its power, and the ease of use and flexibility it affords them," added Hass. "This technology, backed by the experience and expertise of PEAK6, is what led to our high rating in the 'trade experience' category."
OptionsHouse was among the leaders in the category of cost. "We redefined retail options trading by offering a true flat rate of $9.95 per option trade, regardless of the size of the trade," Hass said.
The Barron's article also noted OptionsHouse's customer service, describing it as "excellent."
Continued Enhancements
OptionsHouse continues to improve its core product offerings, having introduced among other enhancements, its Covered Call Investigator, to help identify covered call opportunities; ability Risk Viewer, an enhanced state-of-the-industry risk monitoring and management tool; Virtual Trading, providing customers the opportunity to practice trading without risk to their own money; a trading tool-based Message Center; and Advanced Orders, which allow a client to enter additional order types including trailing stops and contingent orders.
OptionsHouse will soon unveil its new Tax Optimization and Reporting Tools from Maxit, which provides real-time, cost basis and tax-based investment decision support.
Press Contact
OptionsHouse, LLC
Beth Gaston Moon
312-676-8800
bmoon@peak6.com
About OptionsHouse:
OptionsHouse, LLC, is an online stock and option broker delivering a fast, streamlined trading experience on its professional-grade trading platform, accessible at OptionsHouse.com. OptionsHouse's flat-rate commission structure offers online trading of $9.95 per option trade and $4.95 per stock trade, with no escalating fees, regardless of size.*
In Barron's 2008 survey of Online Brokers, OptionsHouse earned a four-star rating and its innovative platform was ranked number-one for "usability."1 A licensed FINRA broker-dealer, OptionsHouse, LLC was founded in 2005 and is a subsidiary of proprietary option-trading firm, PEAK6 Investments, L.P.
About PEAK6:
Established in 1997, PEAK6 Investments, L.P. ("PEAK6") is a leading financial institution in Chicago with an established track record of success in proprietary trading. PEAK6 is also rapidly expanding its commercial focus to include innovative initiatives in asset management and online media.
Barron's, March 17, 2008, 13th annual survey, "The Best Online Brokers." Overall ratings based on Usability, Trade Experience, Trading Technology, Range of Offerings, Research Amenities, Portfolio Analysis & Reports, Customer Service, Costs. Barron's is a trademark of Dow Jones, L.P.