OptionsHouse Taps Strength of Leading E-Mail Service Provider ExactTarget
- OptionsHouse partners with ExactTarget to launch integrated on-demand solution to create, optimize and deliver its e-mail marketing communications
CHICAGO -- June 7, 2008 - OptionsHouse, Inc. ("OptionsHouse"), an online retail and institutional brokerage firm, today announced it has selected ExactTarget, a leading Indianapolis-based provider of e-mail marketing software solutions, to help it notify investors of new educational content and online brokerage offerings.
"OptionsHouse looks to provide new ways to deliver value to existing customers, build relationships with new customers, and inform the broader investment world of our offerings through ExactTarget's services," said Scott Brueggeman, Chief Marketing Officer of OptionsHouse.
"OptionsHouse will use ExactTarget's on-demand, one-to-one, marketing software, services and integrated solutions to provide customers with new educational content, company updates, and developments regarding the trading platform," said Brueggeman.
Scott Dorsey, chief executive officer of ExactTarget, said: "OptionsHouse has created a market-leading trading platform. Our service will help OptionsHouse strengthen its brand by developing a closer relationship with its existing clients, while also reaching out to others interested in options trading."
Press Contact
OptionsHouse, LLC
Beth Gaston Moon
312-676-8800
bmoon@peak6.com
About OptionsHouse:
OptionsHouse, LLC, is an online stock and option broker delivering a fast, streamlined trading experience on its professional-grade trading platform, accessible at OptionsHouse.com. OptionsHouse's flat-rate commission structure offers online trading of $9.95 per option trade and $4.95 per stock trade, with no escalating fees, regardless of size.*
In Barron's 2008 survey of Online Brokers, OptionsHouse earned a four-star rating and its innovative platform was ranked number-one for "usability."1 A licensed FINRA broker-dealer, OptionsHouse, LLC was founded in 2005 and is a subsidiary of proprietary option-trading firm, PEAK6 Investments, L.P.
About PEAK6:
Established in 1997, PEAK6 Investments, L.P. ("PEAK6") is a leading financial institution in Chicago with an established track record of success in proprietary trading. PEAK6 is also rapidly expanding its commercial focus to include innovative initiatives in asset management and online media.