Bloomberg TV commercials, targeting stock and option investors, to run through February

CHICAGO, Dec. 12, 2007 — OptionsHouse, Inc. ("OptionsHouse"), an online retail and institutional brokerage firm, today launched its first national TV ad campaign with commercials appearing on Bloomberg TV.

OptionsHouse commercials will run through mid-February and will focus on its flat-fee pricing of $9.95 per options trade and $4.95 per stock trade. "Bloomberg TV is a perfect fit for OptionsHouse, since the cable network reaches sophisticated stock and option traders across the nation," said OptionsHouse Chief Marketing Officer Scott Brueggeman. "The commercials will expose more traders to our flat-fee pricing as well as increase our brand recognition as an online brokerage company."

The commercials, created by Leo Burnett Company, state: "Flat Means Flat: No matter how many contracts you trade." The same commercials are being Webcast on the Chicago Board Options Exchange Web site, which provides commentary on stock and option trading.

The Bloomberg commercials will run in conjunction with OptionsHouse's print and online campaign where ads are running in Barron's, Investor's Business Daily and The Wall Street Journal.

Press Contact

OptionsHouse, LLC
Beth Gaston Moon
312-676-8800
bmoon@peak6.com

About OptionsHouse:
OptionsHouse, LLC, is an online stock and option broker delivering a fast, streamlined trading experience on its professional-grade trading platform, accessible at OptionsHouse.com. OptionsHouse's flat-rate commission structure offers online trading of $9.95 per option trade and $4.95 per stock trade, with no escalating fees, regardless of size.*

In Barron's 2008 survey of Online Brokers, OptionsHouse earned a four-star rating and its innovative platform was ranked number-one for "usability."¹ A licensed FINRA broker-dealer, OptionsHouse, LLC was founded in 2005 and is a subsidiary of proprietary option-trading firm, PEAK6 Investments, L.P.

About PEAK6:
Established in 1997, PEAK6 Investments, L.P. ("PEAK6") is a leading financial institution in Chicago with an established track record of success in proprietary trading. PEAK6 is also rapidly expanding its commercial focus to include innovative initiatives in asset management and online media.